Melissa Berall, Sales Representative - Toronto Office

Real Estate has been a part of my life since 1994, when I began my career in corporate communications at one of Canada’s largest residential brokerages. Since then, my passion for real estate has allowed me to transition into real estate sales and help make great connections for my buyer and seller clients. A life-long resident of Toronto, I know the areas in which I operate and I study the statistics and market trends daily to ensure my information is up-to-the-moment. I believe that an informed client is a happy client. Educating my buyers and sellers not only on location and home attributes but also on issues they may face in the medium or long-term is a strong part of my mandate. I use statistical analysis and market knowledge to support my valuation of a home. Your job as a client is to be passionate about your current or future home – my job is to provide the numbers and area knowledge to support our estimation of value.

 

My seller clients see the results of my decades-long marketing experience as I utilize unique tools to expose their home to as many qualified buyers as possible. I thread traditional advertising (print ads, lawn signs, just listed cards, to name a few) with more modern approaches (integrated social media exposure, international / cultural media advertising, sponsored and boosted posts, web site advertising, neighbourhood Open House special events) to make for a powerful one-two marketing hit.

 

I feel fortunate to still be working in an industry I love and that translates every day into the personal care and commitment I show my clients.

 

 

Client Review

There is not enough space to write about how wonderful Melissa Berall is. The least I can do is write a few words here....

I've had the fortune and pleasure of working with Melissa, not once, but twice over the course of the last 4 years. First, in finding me my current rental downtown Toronto (perfect location, gorgeous space, under my budget AND all inclusive!!) and most recently, she assisted me in the purchasing of my very first condo - also downtown Toronto.

Melissa's attention to detail and knowledge of the real estate industry paired with her impeccably sharp instincts are just unparalleled. And I know this because I work in the real estate industry myself, and have spent much time around many agents although I am not an agent myself.

Melissa waited until she knew the time would be right for MY specific needs and then we began our search this year in the midst of a tumultuous market. She was incredibly honest during our process and never pushy. She literally walked with me through this entire process, and, as a first time buyer, I couldn't have felt better supported.

Not only did she find me the perfect unit in a building I'd been dreaming of for some time, but she orchestrated a fantastic and very savvy deal and, yet again, I came in WELL under budget.

Because I was so green in this purchasing process, she also completely directed my team of lawyers and caught possible hassles for me beforehand so they could address them. She didn't have to and she did these things anyway.

I'm still in awe and I could go on for days. Without a doubt, I would recommend Melissa to absolutely everyone who wants the job done well, and done with care.

For as long as she is an agent, I will be her client.